Nonprofit Spotlight: El Pueblo

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In November 2021, PennyLoafer donors collectively gave to El Pueblo.

The Rundown

  • Years founded: 1995

  • Leadership: Iliana Santillan, Executive Director, is a first-generation Latina immigrant from Mexico. She’s been advocating for the Latinx population her entire career, including 4 years spent as an organizer for El Pueblo.

  • Issue they address: injustices faced by the Latinx community.

  • What they do: build collective action to create positive social change for the Latinx community in North Carolina.

  • How they do it:

    • Advocacy and Policy Change: register voters, foster direct action and civic engagement, organize and advocate for equitable polices.

    • Leadership Development: they have both adult and youth leadership development programs to build skills, learn about social justice work and develop community advocates.

    • Cultural Celebration: host La Fiesta del Pueblo, the area’s largest Latin heritage celebration, among other events.

Why they were chosen

El Pueblo’s leadership and team demonstrate a deep commitment and understanding of community needs. This past year, they quickly pivoted to help with food distribution, vaccination stations, and vaccine education.

  • The org works tirelessly to support their community, promote Latinx culture and advance their rights in the state, organizing around better education, health and immigration policies.
  • In 2019 alone, they fought 14 separate anti-immigrant policies from moving forward in the NC General Assembly.
  • They integrate youth leaders into their governance, operations and program design process.

PennyLoafer LearningLearning

📈  North Carolina’s Hispanic / Latinx population grew by 40% between 2010-2020, compared to 23% nationally. They are the fastest growing racial or ethnic group in the state.

Money Talks

💸  Latinx-led grassroots nonprofits receive just 1.1% of total philanthropic funds.

⛔  And although Latinx-owned businesses are the fastest growing segment of the U.S. small business ecosystem, they are significantly less likely to get a bank loan approved than their white counterparts.

Behind the Term Latinx

👂 While Hispanic and Latino are the two dominant pan-ethnic labels used in the U.S., Latinx is a newer, gender neutral alternative.

If you enjoyed this and want to get involved, you can support the Racial Justice cause on PennyLoafer, starting with as little as $5/month. Each month, you’ll support and learn about a different nonprofit creating a more equitable world.