Ah, the age old question: what do I get?
I’m happy you asked.
Perhaps you’ve been on the fence about signing up for PennyLoafer – you like the idea, but you’re not quite convinced or at least unsure of the benefits.
The real benefit of PennyLoafer is how easy it is to support the cause(s) you care about most – proactively and on a regular basis. Not just when dooming headlines occur or someone asks it of you.
In short, you can expect:
💡 To support and learn about different nonprofits doing amazing work
😃 To feel good about your ongoing giving strategy
🔥 To receive informative, digestible newsletters
✔️ To contribute tax-deductible donations
Ok – but what actually happens?
You join a like-minded community of donors who are supporting that cause.
Let’s say you select Climate Change and a monthly donation amount of $10/month.
At the end of every month, your donation is combined with all the other donations to that cause, and given to a different nonprofit. This increases the impact of your donation, and reduces overhead costs for nonprofits.
It will be specific to the cause you’re supporting. In this example, you and everyone else supporting the Climate Change cause would get the Climate Change newsletter.
Below is an example of what this newsletter might look like – and I’ll break it down section by section.
Classic greeting and setting you up for reading success.
Here we’ll tell you where your donation is going and more information related to the nonprofit, such as their leadership, strategy and why they were chosen.
Here we’ll highlight information or news related to the cause. We may also provide some tiny actionable items, so you’re staying informed and engaged in the cause beyond your monetary contribution.
This is for all you witty people out there. If you don’t like coming up with cartoon captions, you can still participate by voting on your favorite caption from the previous month’s cartoon. Only subscribers can submit!
The newsletter format will likely change overtime (based on donor feedback), but this should give you a sense of what to expect when you sign up.
Our goal is to get more individual donors meaningfully connected to causes, learning and feeling like they’re making a difference.
I’d love to hear what you think or any questions you may have – please send me an email at [email protected].